"Marketing Mayhem: The Reception of Resident Evil 6" is a nonfiction book that explores the marketing campaign and reception of the video game Resident Evil 6. The book analyzes the various marketing strategies employed by the game's publishers and developers to generate hype and anticipation among gamers. It also examines the critical and player reception of the game, including reviews, fan reactions, and sales figures. Through this analysis, "Marketing Mayhem" provides a comprehensive look at the impact of marketing on the success of Resident Evil 6 and the broader video game industry.