Amazon Prime UX and Netflix UX - A Comparative Study

User Experience (UX) plays a crucial role in the success of any digital platform. It encompasses the overall satisfaction and ease of use that users derive from interacting with a product or service. In this comparative study, we will explore the UX aspects of two leading streaming platforms: Amazon Prime and Netflix. Both platforms have gained immense popularity in the market, providing users with a wide range of content options. Let's delve into their UX design, features, and user journey to understand how they differ and what sets them apart.