What Is Search Engine Optimization (SEO) ?

Search engine optimization, also known as SEO, is optimizing your website based on Google's guidelines. In SEO, both the content of the website (SEO Copywriting), the technical basis (Website performance) of the website and the internal/external link structure are important aspects. By optimizing these aspects, your website will eventually rank higher in the search results and more visitors will come to your website. This increases the chance of a conversion (purchase, registration, request for quotation, etc.).

To achieve this, the search engine of a search engine must be able to determine in detail what your website is about. Of all search engines, Google is the most used search engine in the Netherlands. To ensure that you comply with all Google guidelines, there are more than 200 factors that play a role in the ranking of search results in search engines. It is becoming increasingly important to focus specifically on providing an excellent user experience.

Our Search Engine Optimization method
Before we start optimizing your website, we always start with a no-obligation introduction. Here we map out your wishes as clearly as possible. Based on this, we formulate a joint objective (KPI) on which we will organize the search engine optimization campaigns. To give you a better idea of the working method we use, we have developed our search engine optimization step-by-step plan for you:
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