What Is Influencer marketing ?

There are different forms of marketing that you can use to reach your target audience and encourage action, but the most common form is currently influencer marketing. Influencer marketing has emerged as a crucial aspect of the marketing strategies employed by numerous companies. But what exactly is influencer marketing and how do you use it?

In this form of marketing, a person - a so-called influencer - is used to influence the company's target group. These are mainly influencers on social media channels including YouTube, Instagram and TikTok who have many followers and therefore a large reach. In this case, it is important that you work with an influencer who has an affinity with your brand, so that you can use this form of marketing in a focused and targeted manner to promote your project, brand, product or service. But where do you start?
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