Not a science fiction. It is the psychology of marketing and selling

The modern trends in marketing suggest a remarkable shift in customers' buying patterns, and it is mostly due to online transactions, encouraged by online e-commerce giants. In this eco system how are traditional businesses fairing is something that needs to be addressed in detail. And surprisingly, you might get a science fiction like surprise, when you know the reality. Traditional businesses have an organic advantage over online shopping apps, because they can localise better and add a vast array of emotions to their every interaction, which is almost impossible to achieve in online transactions. It is a database based problem, Algorithm based complexity, data farming related regulations, which would always impose this restriction on online portals for the protection of online identity of every internet user. Surprised! I too was and this is why i wrote this blog post.