PPC In Digital Marketing
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  • Reads 1
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  • Parts 1
  • Time <5 mins
Ongoing, First published Aug 23, 2023
PPC (Pay-Per-Click) in digital marketing is a dynamic and results-driven advertising strategy where advertisers pay a fee each time their ad is clicked. It is a targeted approach that allows businesses to place their ads on search engines, social media platforms, or other websites, and gain instant visibility to their target audience. The primary advantage of PPC lies in its cost-effectiveness and the ability to precisely measure its impact.
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