Learning the Basics
I started my SEO journey by devouring every piece of information I could find, from online tutorials to books and webinars. I soon realized that SEO could be broadly categorized into on-page and off-page optimization.
On-Page SEO: On-page SEO focuses on optimizing the content and structure of your website. This includes keyword research, optimizing meta tags, improving site speed, and ensuring mobile-friendliness. It's about making your website as appealing and user-friendly as possible.
Off-Page SEO: Off-page SEO, on the other hand, involves building a strong online presence through backlinks, social media, and other external factors. It's about proving to search engines that your website is reputable and authoritative.