Internet Marketing - Focusing on Ads on the Internet to Promote
Long gone are the days when people's marketing efforts were limited to TV and radio ads, newspaper advertising, billboards, etc. With the proliferation of web technologies in the 1990s, internet marketing emerged as a lucrative and accessible alternative to traditional methods of business promotions. In simple words, internet marketing, also known as digital marketing or web marketing, is an umbrella term for all the 'marketing' that takes place online. It encompasses an array of strategies, such as emails, social media posts, paid advertisements or PPC, SEO, and so forth.