Prime Big Deal Days: Amazon's Strategy for Shopping Extravaganza

This article provides an in-depth overview of Amazon's business strategy with its annual Prime Big Deal Days, highlighting its commitment to innovation and customer-centricity. It traces the evolution of Prime Day from its inception in 2015 to becoming a global shopping phenomenon, reshaping the retail calendar and prompting competitors to follow suit.

With billions in sales, Prime Day has become a profitable venture, fostering customer loyalty and strengthening Amazon's position as a leader in e-commerce. The article emphasizes the impact of this strategy on Amazon's success and its significant role in the retail industry.

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