What are the benefits of having a landing page on Shopify?
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Ongoing, First published Oct 17, 2023
Having a landing page on Shopify can provide many benefits for your business. A landing page is a standalone web page that visitors land on after clicking a link, and it is designed to convert visitors into customers. Here are some of the benefits of having a landing page on Shopify:

1 Increased conversion rates: A well-designed landing page can increase your conversion rates by providing a clear call-to-action and making it easy for visitors to take the desired action. This can lead to more sales and revenue for your business.


2 Improved customer targeting: A landing page can be designed to target specific customer segments and their needs, ensuring that visitors are more likely to convert into customers.

3 Better tracking and analytics: By using Shopify's built-in analytics tools, you can track the performance of your landing page and make data-driven decisions to improve its effectiveness.


4 Increased brand awareness: A landing page can help increase brand awareness by showcasing your products and services in a professional and engaging way.


Overall, having a landing page on Shopify can help you increase sales, improve customer targeting, and track your performance more effectively.

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