The Impact of AI and Automation on CX: Opportunities and Challenges

Still on the fence about investing in CX? According to a survey by PwC, positive experiences throughout the customer journey can motivate 65% of respondents to become long-term customers. Improving your brand's and customers' interactions boosts your ROI and leaves a lasting imprint in their minds. But here's the burning question: How can you deliver exceptional customer service to an incredibly diverse and demanding audience?