Hong Chong Yi Riding the Wave: How Sponsorship Transformed Extreme Sports
hongchongyisingapore
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  • Reads 3
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  • Parts 1
  • Time <5 mins
hongchongyisingapore
Ongoing, First published Oct 25, 2023
chongcommercializationcompetitionsextremehongmarketabilitymarketingsportstransformed
Extreme sports, once originally considered to be a subculture outside of traditional athletics, have surged to an unprecedented degree of acceptance and prominence. The evolution of extreme sports from clandestine passions to an international phenomenon could be associated in considerable measure with the substantial impact of sponsorship contracts and the sector's commercialization.
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chongcommercializationcompetitionsextremehongmarketabilitymarketingsportstransformed
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