Larping for Dollars: Unpacking the Profitable Trend of Red Pill Content

The world of YouTube is no stranger to controversial content, but one trend that seems to be gaining popularity and controversy in recent years is the rise of "Red Pill" or "MGTOW" content. For those unfamiliar with the term, red pill refers to a set of beliefs and ideologies that reject mainstream ideas about gender roles, relationships, and masculinity. While these ideas have been around for decades, they have found a new platform and audience on YouTube, with creators larping for easy cash from beta males.