Bold & Bae - Navigating the Lingerie Industry with Trend-Setting Fashion
boldandbae
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  • Parts 1
  • Time <5 mins
boldandbae
Ongoing, First published Nov 17, 2023
Mature
boldnadbaelingerie
The female innerwear market is growing at an accelerated pace with rising demand from tier 1, tier 2 and tier 3 cities. The demand growth from tier 2 and tier 3 cities is especially noteworthy, thanks to the increasing penetration of smartphones, online shopping platforms and awareness about quality and comfort. 
As women from across demographics grow more aware of their choices, the female innerwear market is transforming for the better. The Indian female innerwear market is likely to be USD 11-12 Bn opportunity by 2025, from ~USD 6Bn currently (Source: RedSeer). 
Bold & Bae (B&B), with its trailblazing fashion, has entered the lingerie market with exclusive styles that empower women. 
Why do fashionable choices matter in lingerie?
Some might argue that one need not invest in fashionable lingerie as it is worn underneath. However, the apparel industry has evolved significantly with trendy styles that appeal to the modern tastes of the consumer. Trendy outfits demand equally trendy lingerie and that's where fashion in intimate wear comes into the picture. 
Women are seeking more fashionable and comfortable choices to express their style as they want, with no inhibitions and hesitations. Fashionable lingerie makes them look good and feel good. 
Comfort Is Key
Comfort is key when choosing lingerie. B&B offers comfortable lingerie with special attention to fabric, quality and designs. The lingerie feels smooth on the skin and doesn't cause any irritation.  Size is another important factor responsible for discomfort. B&B offers numerous size options for women to embrace their curves wholeheartedly. The lingerie market needs products that are inclusive and tailor-made for women from all walks of life. B&B serves the purpose with a host of size options for women with varied body shapes. 
Bold & Bae Collections
&gt;Bras &gt;Panties &gt;Beachwear &gt;?Activewear?Loungewear
Shop our amazing collection of exquisite lingerie now to give wings to your fashion fantasies!
All Rights Reserved
boldnadbaelingerie
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In this book, you'll get a behind the scenes look at how your favorite characters were born, my creative process, and the dirty details never before revealed. Tex's Camp Q&A: Come sit by the fire and ask me whatever you'd like. We can roast marshmallows, tell scary stories, and hang out in the comments like a big, happy family. Gator's Backstage Pass: A place full of secrets. Learn the-sometimes embarrassing-details on how my wildest scenes came to life, facts about the characters, the process, and myself.

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