Omnichannel CX Priorities for 2023
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  • Reads 2
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  • Parts 1
  • Time 9m
Ongoing, First published Nov 29, 2023
Omnichannel CX refers to a customer-centric approach that provides an integrated experience across multiple channels and touchpoints, such as a website, mobile app, social media, physical store, or call center. For example, a customer might browse products on Instagram, request a catalog on WhatsApp, complete the purchase through the mobile app, and seek after-sales support through email.
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