Psychology of Logo Design: Shapes, Colors, Fonts for Branding

Reads 1
Votes 0
Parts 1
Time <5 mins

Reads 1
Votes 0
Parts 1
Time <5 mins

A logo is often the first impression a brand makes on consumers. An effective logo design is memorable, recognizable, and psychologically priming. When crafted intentionally, incorporating psychology principles into logo shapes, colors, fonts and composition can help create strong brand association and identity. Understanding the psychology of logo design provides a strategic advantage in branding and marketing.

Logos designed with psychology in mind engage consumers emotionally, communicate brand values clearly, and establish differentiation from competitors.

Whether you're looking to create a new logo or redesign your existing brand logo, considering the psychology behind shapes, colors and typography will help you make informed design choices that connect with your target audience.All Rights Reserved

designing graphicsdesign logo

Table of contents

Psychology of Logo Design: Shapes, Colors, Fonts for Branding
Fri, Dec 1, 2023

1 part

Psychology of Logo Design: Shapes, Colors, Fonts for Branding
Fri, Dec 1, 2023

#340logo

Content Guidelines

You may also like

Elliot's partner was his whole world, but after Allan's death, his ghost haunts Elliot's dreams. Everyone tells Elliot to move on, but he isn't sure he can. ***** It's been a year since the love of Elliot's life, Allan, passed away. Everyone thinks he should have recovered after that much time, but Allan still haunts Elliot every night. He struggles to maintain relationships with his family, and despite a coworkers interest he can't summon up the courage to date. Elliot is living for the past, because to live for the present means he'll have to live with a hole in his heart. But the question Elliot has to face chases him through his monotonous days: is mourning Allan with everything he has truly living? [[word count: 40,000-50,000 words]]

Albatross

Elliot's partner was his whole world, but after Allan's death, his ghost haunts Elliot's dreams. Everyone tells Elliot to move on, but he isn't sure he can. ***** It's been a year since the love of Elliot's life, Allan, passed away. Everyone thinks he should have recovered after that much time, but Allan still haunts Elliot every night. He struggles to maintain relationships with his family, and despite a coworkers interest he can't summon up the courage to date. Elliot is living for the past, because to live for the present means he'll have to live with a hole in his heart. But the question Elliot has to face chases him through his monotonous days: is mourning Allan with everything he has truly living? [[word count: 40,000-50,000 words]]

More details