How does site speed impact SEO? - TechUniverso - Wattpad

How does site speed impact SEO?

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User Experience (UX): Fast-loading websites provide a better user experience. Users are more likely to engage with and stay on a site that loads quickly. Improved user experience can lead to lower bounce rates, longer time spent on the site, and higher chances of conversions.

Search Engine Rankings: Search engines, especially Google, consider site speed as a ranking factor. Faster-loading websites are generally given preference in search engine results pages (SERPs). Google has explicitly stated that page speed is a ranking factor for both desktop and mobile searches.

To optimize site speed for better SEO performance, consider the following:

Optimize images and multimedia content.
Minimize server response time.
Enable browser caching.
Use Content Delivery Network (CDN) services.
Reduce unnecessary scripts and codes.
Compress and minify CSS, HTML, and JavaScript files.
Prioritize above-the-fold content loading.
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