Arhi FF | Iss Darr Ko Kya Naam Doon

Khushi is an internet famous 27 year old fashion designer from Lucknow. She has a chirpy and childish demeanor yet could not be more mature, brave and compassionate. She is the apple of her father's eye, loves Salman ji, cricket, keeping track of star signs and making jalebis is toh her therapy! She is desperate to expand her business outside social media and start her own fashion label. Willing to work hard, armed with her ever sharp wit and an optimistic twinkle in her eye, she is on a look out for a big-break opportunity to establish herself in the tough world of fashion business. And this couldn't happen in a more bizarre manner as she literally falls into it. Who knew ending up at the wrong place at the wrong time would in fact turn out to be the opposite - right place, right time and...right person.
The fashion industry however is dominated by the King of Indian Fashion: Arnav Singh Raizada, known for his bridal and ethnic wear. And now, as the brand gears up to expand globally, Arnav Singh Raizada aka ASR is on a spree for assembling a team to get this transition right and is looking for someone that would make this re-positioning as a global venture a resounding success.
But "life" does not stop happening because you have an obviously important international expansion to make, does it? On his trip for a pivotal fashion show (among other things) to Lucknow, a woman practically hijacks his runway and stumbles right into his arms! Read on to find out what happens when Arnav drags Khushi to Delhi to work for him and these two crazies struggle to overcome some critical personal and creative differences while working together. Will this choice be the worst decision of their lives? Will it be the beginning of their doom or start of something new?