How to Build an Engaging Email Newsletter for Your Customers

An email newsletter is a regular communication sent by a business, organization, or individual to a list of subscribers like readers, fans, and customers via email. The primary aim of an email newsletter is to engage, inform, and nurture a relationship with the audience and gain traffic. Email newsletters offer subscribers promotions, announcements, updates, and useful and interesting content to read.
Numerous studies have demonstrated that email newsletters continue to yield the highest marketing return on investment. Some studies even place the effectiveness of email newsletters at 40 times that of social media, like the one carried out recently by the consulting firm McKinsey & Company.

This may be the reason why email newsletters are currently used for marketing by 83% of B2B companies. However, not every newsletter is a success. Hence, here are some of the key aspects of newsletter creation which lead to results.

1. Deliver value instead of merely making a sales pitch.

2. Concentrate on the subject line

3. Create a simple and stylish email newsletter