Mobile Optimization: Ensuring that a website is optimized for mobile devices. With the increasing use of smartphones, search engines prioritize mobile-friendly websites in their rankings. SEO Audits: Conducting comprehensive reviews of a website's SEO performance, identifying strengths and weaknesses, and providing recommendations for improvement. Analytics and Reporting: Implementing and analyzing web analytics tools to track website performance and user behavior. Regular reporting provides insights into the effectiveness of SEO strategies and helps in making informed decisions. E-commerce SEO: Specialized SEO services tailored for online retailers and e-commerce websites. This may include optimizing product pages, handling duplicate content issues, and improving the overall online shopping experience. Penalty Assessment and Recovery: Identifying and addressing issues that may have led to search engine penalties. Recovering from penalties may involve removing low-quality backlinks or addressing other issues that violate search engine guidelines. Social Media Integration: Leveraging social media platforms to enhance a website's online presence. Social signals can influence search engine rankings, and integrating social media into the overall SEO strategy can be beneficial.