Last month, the Government of India took a decisive step against deceptive UX design by banning 13 dark patterns, ensuring a fair digital space. As a global UX design company, we wholeheartedly support the government's decision, as we believe this could mark the much-needed shift towards more ethical design practices. In this article we have emphasizes yuj's take on this historic decision and how this change can usher in a brand new era in an experience-focused design framework.