Case Study Of Netflix: Evolution, Marketing Strategy And More
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  • Reads 6
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  • Parts 1
  • Time <5 mins
Ongoing, First published Jan 18, 2024
A $40 late fee for a movie rental gave rise to a revolutionary notion in the late 1990s. Co-founder of Netflix Reed Hastings had a vision for a rental-by-mail service that would revolutionise entertainment consumption worldwide. What started as a little business in a Californian city would eventually grow into a major force in the entertainment industry, changing the entire structure of the sector.
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