Its a cole world and you get an insight in it.My name is Jermaine lamarr Cole but I'm known as j Cole I was born January 28,1985 in Frankfurt, Germany I started rapping when I was just 14 in 2007 I came up with a mixtape called THE COME UP not too long after that I got a phone call that changed my life Almost entirely from an associate that I had a business meeting with jay-z turns out he heard my single "LIGHTS PLEASE "and wanted to sign me to his label Roc Nation a few years after hardwork and dedication I released a album called "Cole world: the sideline story " it was relesed on September 27,2011 and it hit No.1 on the billboard charts and when I do my thing I do it to the best cause even if it's good imma make it better I guess you can say my rapping approach was alil uncoventional because the way I bend words around in my own unique way