The Changing Face of Sports Management
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  • Reads 3
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  • Parts 1
  • Time <5 mins
Ongoing, First published Feb 07, 2024
Mature
Sports, a global phenomenon, have witnessed a transformative shift in recent years, impacting the field of sports management. Once confined to team operations, the landscape now spans diverse specialisations:
•   Marketing and Sponsorship: Digital platforms drive fan engagement and lucrative partnerships.
•  Data Analytics: Insights inform talent decisions, player development, and strategic choices.
•  Financial Growth: New revenue streams, including digital content, ensure sustainability.
•  Legal Compliance: Navigating a complex legal landscape, from intellectual property to anti-doping regulations.
•  Fan Experience: Creating memorable interactions builds loyalty and attendance.
Successful sports managers now need diverse skills, including digital expertise, data analysis, global communication, and ethical responsibility.
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