The returns on your Paid Ads are also low:

Your Paid Ads yield minimal returns as well. While PPC advertisements can be an excellent way to quickly create leads, they can also be quite costly if done poorly. A lot of brands also have extremely bad outcomes from their PPC efforts because of incorrect targeting, non-converting visitors, or expensive CPCs. All of your advertising initiatives, whether they are on Facebook, Google, Instagram, or another platform, need to be laser-focused and show information that is relevant to your target demographic.