Virtual assistants powered by AI are bringing about much of a change in industries. These are helping provide an improved customer experience across many channels. They make use of natural language processing. Machine learning too helps gather information on the customer. It's based on their interactions online. These all help them better understand the customer's preferences and process them. With the given data, the virtual assistant recognizes customers' behavior. It further provides them with the required aid. Lars Winkelbauer - New York, United States, states that over the recent years, the use of virtual assistants powered by AI has greatly grown. Their benefits have been proven time and time again. Industries such as retail, air cargo, and education are making use of virtual assistants.