Whether you have just finished your education or have been a subject of your employer for years, everyone is thinking the same thing - how to start your business and what will do well? Of course, starting a company is even the smallest part of the job, and the biggest one is precisely the one that relates to the most important thing - what kind of company to open, what to do, whether it will be profitable, who will be our clients and, finally, which companies are doing best in Bosnia and Herzegovina?! . That's why the most important idea! An idea of what to start. Where there are many possibilities and opportunities in Bosnia and Herzegovina is the utilization of its natural potential. Bosnia and Herzegovina boasts a natural diversity of lakes, rivers, thermal springs, and mountains. One part can be used for the development of medicinal and recreational tourism, and the other for economic purposes. If we take into account the fertility of the Bosnian land, the natural resources, then it is truly surprising that this is what has been used the least in Bosnia and Herzegovina. In addition to natural resources, it is important to mention the young experts who are growing into real professionals day by day, who can take the initiative into their own hands. The 21st century and the proximity of the EU should be a real incentive to start investing in the technological and IT progress of this country. What is very important is that your initial entrepreneurial idea can be built into a very successful company that will be placed on the world market. The recipe for these young people is a good idea and dedicated work. Finally, it can be concluded that the risk of starting a company in BIH is still smaller than the numerous possibilities that can be opened and realized for you.