Building brands with purpose and passion

"Your brand is what other people say about you when you're not in the room". Everyone has a different style when it comes to their own brand. A good brand doesn't need to cost you millions of dollars, but it does require a lot of creativity and research. Studies show that 89 percent of shoppers stay loyal to brands they share similar values with.

Here are some factors that you need to consider to build a strong brand:

Brand design (colors, font, packaging, themes, etc.)
Social media presence
Environment and company culture
Product quality and pricing
Website and marketing
Taglines and slogans
Customer service

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