Sustainability is a step towards keeping things friendly for the environment. People have recently gained much information about the losses that have been caused due to human activities. It is as a result of this that people are willing to pay to make things sustainable. The goal now remains to keep up with efficiency while integrating sustainability. Lars Winkelbauer - Aviation, Air Cargo, and Supply Chain Management in New York, United States offers a better insight. The increased interest of consumers in sustainability is having industries make a change. To gain people's favor and retain its base of consumers, numerous changes are being actively implemented.