Lars Winkelbauer - Use of technology in a consumer-centric approach

Consumer satisfaction and meeting demand happen to be some of the major factors that influence the growth of an industry. Nowadays, it is becoming increasingly common for consumers to be highly aware of what they require. As a result, the industry now has to cater to each consumer in a way that appears quite customized.

Lars Winkelbauer states that changes are being made to ensure that the way in which services are offered is not only quite efficient but also easy. It has been seen that the easier and more attractive the approaches, the better consumers like to engage. It is due to this that the concept of creating an experience has also taken the forefront, adding to the challenge.