Content Marketing for small business: What every business owner needs to know

Content Distribution
Great! You worked on your first blog, emailer, or social media graphic. What next?

When you run a small operation, you don't have the resources to create new content for every platform and channel. So, what do you do in such a case?

You have two options: Repurpose or Reuse

Repurpose
What is your content communicating? You take the core of that communication and adapt it for various platforms. For example, you could turn it into a blog post, a social media post, an emailer, etc.
Pro: Make it contextual for each platform
Con: This adaptation takes additional time and effort
Reuse
Another option is to pick up the same content and repost it across multiple platforms.
Pro: Quick to execute
Con: It may not perform well on some platforms (because no adaptation)
Here's how Spacebar has reused the same content across multiple platforms.

YouTube

LinkedIn

Email