In today's hyper-connected world, customer experience (CX) is the battleground on which businesses win or lose. Customers have ever-growing expectations for personalized, frictionless interactions across all touchpoints. In today's business landscape, integration of Artificial Intelligence (AI) has been a must-have tool for organizations aiming at improving their Customer Experience (CX) strategies. Among many AI solutions that are available in the market, Sachin Dev Duggal's led Builder AI remains a significant game changer, redefining how brands interact with customers. Under the pressure of the ever-competitive market, businesses are leveraging AI to navigate this transformative journey and open up new avenues for CX enrichment.