Siddhiprad: Multivitamin Market in India

Vitamins & Minerals - India

India Nutritional Supplements Market was valued at U$ 11.85 billion in 2023 and is projected to hit the market valuation of US$ 28.70 billion by 2032 at a CAGR of 10.7% during the forecast period 2024-2032.

In India, the revenue generated in the Vitamins & Minerals market market is estimated to be US$2.63bn in 2024.

It is projected to experience an annual growth rate of 7.41% (CAGR 2024-2029).

When compared globally, in China generates the highest revenue in this market, amounting to US$5,328.00m in 2024.

In terms of per person revenues, India's figure stands at US$1.83 in 2024.

India's growing middle class has led to an increased demand for vitamins and minerals in the OTC pharmaceuticals market.

Definition:
The Vitamins and Minerals market comprises over-the-counter natural and synthetic food supplements like multivitamin preparations, minerals, vitamins, tonics and cod liver oil.

Vitamins and minerals include preparations in the form of capsules, dragees, pills, granulate, ampoules, solutions, powders, syrups for oral use.

Not included are prescription medicines, preparations that are not explicit food supplement drugs (e.g. muscle-building preparations) or primarily serve cosmetic purposes.

Among the top-selling vitamin and mineral products are Vitasprint, Orthomol, magnesium granulate, Curazink, Centrum. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.