Unraveling the Essence of Data Hygiene

Data Hygiene: Definition, Benefits, and Best Practices
Most of us follow a similar routine in the kitchen: we prepare breakfast in the morning and wipe up any spills or loose crumbs as we go. We reposition containers if the cupboard is chaotic so that we can find the sugar and cereal with ease the next day. We take pasteurized milk out of the refrigerator because we know deep down that it shouldn't be kept.

Taking care of household cleanliness has become second nature, but what about data hygiene? Good data hygiene in sales is as crucial as good kitchen cleanliness.
What is data hygiene?
Maintaining accurate, current, and well-organized sales data through a variety of methods is known as data hygiene. Anything that aids the sales team is considered sales data. This includes data regarding the pipeline for sales, the effectiveness of sales representatives, and potential and existing clients.