In today's digital landscape, the way we search for information online continues to evolve. With the rise of voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant, voice search has become increasingly prevalent. Voice search queries are typically longer and more conversational than traditional text-based searches, often mimicking natural human speech patterns. This shift prompts a critical question for businesses and digital marketers alike: How does voice search affect Search Engine Results Page (SERP) rankings compared to traditional text-based searches? Let's delve into the nuances of this phenomenon.