How are visual ads shaping PPC campaigns?

In the ever-evolving landscape of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be indispensable tools for businesses aiming to boost their online presence and drive conversions. However, the dynamics of PPC advertising are constantly changing, and one of the most significant shifts in recent years has been the increasing emphasis on visual ads. These visually engaging elements are reshaping the way PPC campaigns are conceptualized, executed, and optimized.