Millennials Impact on Shaping the Cider Market

In recent years, the cider market has experienced a renaissance, driven in large part by the preferences and purchasing power of the millennial generation. With their penchant for authenticity, diversity, and experiential consumption, millennials are reshaping the cider landscape, driving innovation, and fueling growth in the industry. In this article, we'll explore how millennials are influencing the cider market, from their preferences for craft beverages and unique flavor profiles to their embrace of sustainability and digital engagement.