Business success in today's fast-paced digital environment depends on having a solid grasp of consumer behavior and drawing insightful conclusions from it. But analyzing massive amounts of data dispersed across several communication channels is a difficult undertaking. AI is here to stay, a game-changer that has totally changed the way businesses engage with their customers. Builder.ai's Natasha, an AI-powered product management tool created under the creative guidance of Sachin Dev Duggal, is one such cutting-edge invention in this field.