Consumer body warns of 'misperception epidemic' on vaping
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vapebusiness
Ongoing, First published May 28
consumerawarenessnewsvapevapebusinessvapeperceptionvapinghazardsworldnews
As World No Tobacco Day (31 May) approaches, consumer body World Vapers' Alliance (WVA) has expressed concern about the rampant 'misperception epidemic' surrounding tobacco harm reduction.
With recent research by Ipsos for the think tank 'We Are Innovation' reveals that 74 per cent of smokers worldwide wrongly believe that vaping is as harmful or more harmful than smoking, the organisation noted that this "dangerous" misconception, fueled by misinformation, is preventing millions from switching to a scientifically proven, less harmful alternative.
"The WHO has turned World No Tobacco Day into a propaganda day. Sweden is about to become smoke-free thanks to alternative nicotine products. The WHO needs to stop fighting alternative nicotine products and start backing them as keys to a smoke-free future," Michael Landl, director of the WVA, said.
"The WHO's false claims are fueling a deadly misperception epidemic. Smokers deserve the truth: vaping is significantly less harmful than smoking. Accurate knowledge could save millions of lives Read More
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