Top Consumer Goods Trends to Watch in 2024

As we approach 2024, the consumer products industry is changing due to themes including sustainability, customization, health and wellness, digital transformation, direct-to-consumer models, ethical consumerism, and inventive packaging. Companies that remain ahead of these trends will preserve a competitive advantage while meeting shifting customer needs. Businesses may flourish in the changing market scenario by implementing eco-friendly processes, utilizing technology for customization, emphasizing health-conscious products, and embracing digital sales channels.