What are the best colors for logo design ?

Colors do have a major role in designing a Logo. The color adds beauty to the image which is registered in the mind of a customer. Colour of a logo not only enhances the value of the text or the symbol but also is responsible for carrying the brand value of the company to the customers in the market. Deciding color schemes is an important procedure in the process of designing a logo and professional work on this to make out a best possible logo.

Importance of colors:
As mentioned earlier, the colors add value to the logo. Each color brings out a different and unique value and no two colors have the same effect. So, the grading of different colors becomes important in this context. Each company has its own requirement and its own set of target customers.Hence, using a particular color brings the desired outlook of the logo and thus it perpetuates into the right market.

Usage of Different Colours in Designing Logos:
The usage of colors varies with the type of logos used. Each logo has a story behind it and there is a statement made through each logo. For example, Coco-cola is labeled red, IBM is labeled blue etc. There is an intentional meaning behind choosing all these colors. To understand this, any logo designer has to definitely know the psychology of colors i.e. the science of colors, the meanings they possess and the situations which they represent.