Online Reputation Manage: Protect Your Brand from Influencer Fraud

With the advent of the digital world, marketing has evolved from only sending out promotion advertisements on Tv or radio to social media and much more. Businesses are investing heavy finances to strengthen their online presence. Marketing has transformed from being just a one way channel to a dialogue between brands and customers. With technology, it has become difficult to monitor responses given by customers on specific products or services. These responses if positive help your brand cast a good reputation but if found bad should be regulated otherwise it can cause harm to your reputation in the longer run.