In the dynamic world of digital marketing, SEO, or Search Engine Optimization, is a critical tool for driving website traffic and increasing a company's online presence. An SEO expert specializes in understanding and manipulating the factors that influence a website's ranking on search engines like Google, Bing, and Yahoo. For businesses looking to enhance their digital strategy, the decision to hire an SEO expert in India can be pivotal. This article explores the role of an SEO expert, the skills they must possess, and the benefits they bring to a business.