What are the key differences between Google Tag Manager and Google Analytics?

If you're diving into website analytics, you've likely come across Google Tag Manager (GTM) and Google Analytics (GA). Both tools are essential for anyone looking to optimize their website's performance, but they serve different purposes and offer distinct functionalities. GTM is designed for managing and deploying various tags on your website without needing to alter the code directly, while GA focuses on collecting and analyzing data about your website's traffic and user behavior. Understanding these differences can help you effectively utilize both tools to enhance your digital strategy.