The Case of the Illusory Investigator
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Complete, First published Jul 10, 2024
Amelia Singh, the AI whisperer at Cognito Inc., scoffed at claims of "reasoning" AI. A struggling toy company called, desperate to revive their failing plush dragon, Sparkles. Amelia set her AI to work, analyzing mountains of data. Creative solutions poured out: interactive tails, backstory lore, even educational apps. Yet, something felt off. 

Amelia devised a test: nonsensical scenarios. The AI, to her surprise, kept churning out solutions. It wasn't reasoning, Amelia realized. It was a master pattern matcher, brilliant at connections, not logic. 

Instead of abandoning the project, Amelia proposed a new approach. Let the AI fire out wild ideas, then use market research to find the gems. Playful Pals agreed. The resulting campaign, fueled by the AI's creativity and Amelia's strategic direction, was a roaring success. Sparkles soared back to popularity, a testament to the power - and limitations - of generative AI.
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