Demand Generation vs. Lead Generation: Transforming Leads into Customers
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Ongoing, First published Jul 10, 2024
In the digital marketing world, two terms often get tossed around: marketing and sales related activities including Demand Generation vs. Lead Generation. Though they course through the same general function of capturing the attention of potential consumers, they are quite unique in their function. Awareness of this distinction is crucial in order to lay down a correct marketing plan that translate curiosity into paying clients.
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Geoff and Naomi are dead, and they're depressed, but when Geoff's cat Bernie dies as well, they embark on a wild journey to find it in the underworld. ***** When Geoff dies, alongside his girlfriend Naomi, they end up sharing an apartment in the Underworld as skeletons. But after a few years, Geoff starts suffering a mid-death crisis. What's the purpose of going through the motions as a skeleton if you can't really live? Then he gets word that his cat, Bernie, just died and he can collect him and bring him home! Geoff and Naomi hurry to get Bernie only to discover that, due to a clerical error, their cat has been lost. With the hunt for Bernie giving new purpose to Geoff's un-life, he and Naomi begin a quest to get back their cat. Battling skeleton pirates, climbing the sky ladder and facing off against the villain who took Bernie, Geoff is determined to find his purpose - or die a second time trying! [[2018 Wattys Winner - The Originals]] [[word count: 30,000-40,000 words]]