Exploring the World of Mice Tour: A Comprehensive Guide for B2B Tour Operators

In today's globalised business landscape, the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry has become an integral part of corporate travel and event planning. As a result, MICE tours have gained significant traction among b2b tour operators, top destination management companies, and inbound tour operators. This blog aims to provide a comprehensive overview of MICE tours, their importance, and how European tour operators can capitalise on this growing market.