AI Trends Redefining Sales and Marketing in 2024 - Salestech

2023 marked a significant year for the integration of Artificial Intelligence (AI) across various business functions such as customer contact centers; 2024 is already shaping up to be equally promising.

Here are three prominent trends that will help to keep moving AI to the top of the sales and marketing capabilities requirements list.

1. Rise of 'Closed AI' Solutions
In sales and marketing, viewing AI as a multifaceted toolkit rather than a solution for a single challenge offers a more nuanced understanding. A clear trend is emerging in the sales and marketing sector: the adoption of 'Closed AI' solutions.

These 'Closed AI' applications do not rely extensively on external systems or vast datasets for training. Unlike the more adaptable 'Open AI' systems, which necessitate tailored integration into existing business workflows, 'Closed AI' solutions are primed for immediate deployment.

2. Maintaining a Human-Focused Strategy
As the year unfolds, the significance of a human-centric approach in implementing AI within the sales and marketing sectors is becoming increasingly evident. During a sequence of AI-focused workshops held in various U.S. cities in September 2022, I explored the use of AI in enhancing sales and marketing efforts, highlighting the greater risks and costs.

3. Challenges for Specialized Chatbot Vendors
Initially recognized for their cutting-edge AI, specialized chatbot vendors are now facing a highly competitive environment. They are up against not just one, but multiple significant players with advanced Large Language Model (LLM) capabilities.

AI's Role in MarTech is More than a Trend, it's Changing the Game
From the rise of user-friendly 'Closed AI' to keeping things human at the core, and the challenges chatbot providers are facing, there's a lot going on. But it all boils down to finding that sweet spot where AI's cool features meet human skills without causing a fuss or losing that personal touch we all value.