What are some common mistakes to avoid when creating google ads?

Google Ads is a powerful platform that can drive significant traffic and conversions for your business. However, running successful campaigns requires more than just setting up ads and hoping for the best. Many businesses, especially those new to Google Ads, make common mistakes that can lead to wasted budget, poor performance, and missed opportunities. Understanding and avoiding these pitfalls is crucial to maximizing your return on investment and achieving your marketing goals.