Building online presence vs depending on other platforms

Lack of information & overbearing salespeople pushing their products or services make us paralysed in deciding the right strategy to choose when going online.

Do we take the help of marketing people who call us every day & tell us that they will rank us in the first position on Google in only a couple of rupees or do we go ahead & list our information on platforms like Practo or Eka who want us to be perpetually dependent on them for getting new patients on whatever limited patients they do provide. Or do we simply leave all this noise & focus on our clinical practice & patients will come on their own?

Importance